To be Bias is to be opinionated and choose sides. Being bias in Journalism is not good Journalistic Integrity. If you are Bias in Journalism then people might not want to read your article because they might not have the same opinion as you. To be unbias in Journalism is a good idea becuase if you just state the facts more people will be able to relate to the article.
http://owl.english.purdue.edu/owl/resource/735/03/
http://en.wikipedia.org/wiki/Media_bias
Reque, John. Introduction to Journalism. Evanston, IL: McDougal Littell, 2001. Print
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